Importing your subscribers
For authorsUpdated 3 min read
On the Pro plan, Studio, Readers, Mailing list, Invite your mailing list takes a list you already own. Importing is inviting, never adding: each valid address gets one invitation, once, and becomes a follower only when the reader presses the button. Duplicates, readers already following you, addresses invited before, readers who said no and addresses that bounced twice are skipped; invitations go out in waves you control, and an address that gets no answer is deleted after 30 days.
The short answer
Inviting, never adding
If you already have a list elsewhere, Studio › Readers › Mailing list › Invite your mailing list takes a CSV or TXT of e-mail addresses (one per row, a header row if you have one, up to 20,000 rows). Importing is inviting, never adding: you say where the addresses came from and confirm that these people gave you their address and agreed to hear from you (bought, scraped or borrowed lists cannot be invited). Then a check shows what will happen: rows, valid addresses, duplicates, readers who already follow you, addresses invited before, readers who said no before, addresses that bounced twice, and the number that will receive one invitation. Readers who already follow you are not invited again.
The invitation carries your own words (up to 400 characters), the fixed line Nothing happens unless you press the button, and one button that opens a page on Booklabria, where one press follows you and, if the letters box stays ticked, agrees to the letters sentence. A mail link never creates an account by itself, and nobody is subscribed until that press (double opt-in). An address that gets no answer is deleted from Booklabria after 30 days.
Waves, pauses and the log
Invitations go out at up to 200 an hour, in the order of your file. The first wave goes out, then the rest waits for you: Send the next wave, Send the rest or Cancel the rest. Before anything has gone out, Stop this import ends it; while it sends, Pause the rest holds what is left. If bounces or complaints reach 2 percent once 50 have gone out, the send pauses and Booklabria writes to you before anything else goes out. A paused import's unsent addresses are deleted 30 days into the pause, and you are warned a week before.
Each import is a row under Imports on that page, with invited, joined, no answer and bounced or said no, and a log line: the file, the source, the sentence you agreed to, who uploaded it and when. The same address is never invited twice by the same pen name, nor by two pen names of the same imprint.
What the reader gets
One e-mail, with the subject Ana Reyes invited you to follow along on Booklabria, your own words, the fixed line Nothing happens unless you press the button, and one button that opens a page on Booklabria. Clicking the mail creates nothing; on that page one press follows you and, if the box stays ticked, agrees to the letters sentence (An author's letters by e-mail), making a free reader account with that address if there is none. The footer says why it arrived (you uploaded their address from Mailchimp) and offers two refusals: never about you, and never from Booklabria. No tracking is used on invitations.
Importing is part of the Pro plan and above. On other plans your readers still subscribe themselves, from the follow sheet, your page and every letter, and the export works the same.
Where this lives
Related
- Letters as e-mails, their analytics, and your subscribers: On the Creator plan and above a Journal letter goes to your subscribers as a full e-mail with your name and mark, one button, and open and read counts on Studio, Analytics, Letters; readers answer it in the comments on Booklabria. Subscribers are followers who ticked one box saying you can export their e-mail address; export them as a CSV any time.
- An author's letters by e-mail: subscribing, replying, unsubscribing: Following an author puts their Journal in your feed. Subscribing sends you their letters as full e-mails as well, with the author's name and mark and one button back to the letter on Booklabria, where you answer it in the comments. Subscribing is one explicit checkbox per author that says the author can export your e-mail address; unsubscribe is one click in every letter, and from then on the author's export leaves you out. Followers who never ticked the box are never exported.
- Plans, and what the beta unlocks: Readers never pay; there is no reader plan and never will be. Writing here is free forever: books, series, the Journal and followers are never limited on any plan. What the plans are for is the launch: advance-copy campaigns, the readers who come with them, and the people who help. Author (free) has one pen name and one small campaign at a time (up to 25 readers, no delivery links); Creator ($9 a month or $90 a year) runs 3 campaigns at a time with up to 100 readers each; Pro ($19 or $190) is unlimited with 5 pen names and 2 collaborators; Publisher ($59 or $590) is the imprint, billed yearly by invoice with 5 seats. A $12 campaign pass runs one campaign (up to 100 readers) without a plan, valid for 60 days from the day you buy it. The 14-day trial needs a card and starts with your first campaign or delivery link, not at signup. During the closed beta nothing is charged and every author feature is unlocked.
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